

STOP WAITING FOR PERMISSION
Start trusting your own voice.
by DR. CINDY MCGOVERN
Wall Street Journal bestselling author
AVAILABLE FOR PRE-ORDER NOW
The Permission Mission: Reclaiming the Power to Trust Your Own Voice is your practical roadmap for turning down the “backup singers” in your head, breaking the imaginary rules and expectations that were never yours to start with, and stepping into the spotlight of your own life—at work, at home, and everywhere you’ve been holding back.

“This book is both deeply affirming and decisively practical, reminding us that the courage we’re waiting for isn’t external—it’s already within us.“
DR. MARSHALL GOLDSMITH
Thinkers 50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There

THE PROBLEM
So why do you still...
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Over-apologize for taking up space?
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Say yes when you mean no?
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Keep the peace and pay for it later with resentment?
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Wait until you feel “ready” before you speak up?
YOU'RE SMART. YOU'RE CAPABLE.
YOU CARE DEEPLY.

It’s not because you don’t know what you want.
It’s because, somewhere along the way, you inherited a rulebook you never agreed to. And it’s being enforced by a chorus of voices—old comments, cultural expectations, past criticism, and your own inner critic—that were never meant to lead your life.
Dr. Cindy calls them your backup singers.
And in this book, you learn to take the mic back.

YOUR PERSONAL PERMISSION MISSION
Inside the book, your mission becomes clear:
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Give yourself permission rather than asking or waiting for permission from someone else
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Realize that your passion for what you want, need, and deserve is greater than the fear of trying
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In-power yourself to trust your own voice more than the voices of the past
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Take a step forward into the spotlight on the stage of your own life
(YES, IT'S A MISSION. AND YES, IT'S DOABLE!)

WHAT YOU'LL LEARN
This book helps you break patterns that masquerade as strength but slowly silence you. You’ll learn how to:
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Identify the rules that aren’t real (and stop obeying them)
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Clean out your emotional closet—the old beliefs that still weigh you down
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Rewrite the story you’ve been repeating and change the narrative
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Find your voice and use it—even when your confidence isn’t “perfect”
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Outgrow fear, quiet imposter syndrome, and learn how to fail forward
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Know when to walk away, reset relationships, and stop carrying it all alone
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Trust yourself more than you trust outside approval
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Show up for yourself in the moments that actually shape your life
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Advocate, communicate, and negotiate without feeling “pushy” or guilty
PRAISE
for THE PERMISSION MISSION

THIS ISN'T A PEP TALK.
IT'S A PLAYBOOK.
Inside you'll find:
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44 short, powerful chapters you can read in bite-sized wins
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Clear, memorable metaphors (the stage, the backup singers, the spotlight) you’ll think of in real-life moments
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Built-in action steps and “Personal Permission Mission” moments that turn insight into momentum

Start at Chapter 1 and go through…or jump straight to the chapter you need today.

THE 20 PERMISSIONS
1. Own Your Worth
4. Evolve
7. Forgive
10. Show Up for Yourself
13. Shatter the Mold
16. Resist Pressure
19. Make Some Noise
2. Act, Not Ask
5. Run Your Own Race
8. Say "No"
11. Sell (Negotiate)
14. Unmute
17. Have Ageless Ambition
20. Celebrate Each Step Forward
3. Define Yourself
6. Kick the Sorry Habit
9. Say "Yes"
12. Explain Nothing
15. Stand Up
18. Pause
Bottom line: This book doesn’t just tell you to “be confident". It gives you the language and tools to make it happen one brave decision at a time.

WHO THIS BOOK IS FOR
The Permission Mission is for you if...
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You’ve ever silenced yourself to keep the peace
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You’ve been the reliable one…and you’re exhausted
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You’ve achieved success and still feel like you’re “not enough”
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You want to lead, negotiate, advocate, or set boundaries without the guilt
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You’re done waiting to be chosen—and ready to choose yourself first for once

THIS IS PERSONAL GROWTH
THAT SHOWS UP WHERE IT MATTERS MOST...
in conversations, decisions, boundaries, leadership moments, and opportunities.
If you’ve ever needed to:
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Ask for the raise
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Set expectations with a client
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Stop over-functioning on a team
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Introduce yourself with confidence
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Negotiate without feeling “salesy”
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Act like you belong (because you do)

…this book belongs on your desk (not just on your nightstand).

MEET
DR. CINDY
Dr. Cindy McGovern is the “First Lady of Sales ", an internationally recognized speaker, and the founder/CEO of Orange Leaf Consulting and Orange Leaf Academy. She is a Wall Street Journal bestselling author whose work helps people sell their ideas, advocate for their value, and show up with confidence—without waiting for someone else to hand them permission.
®
WHY SHE WROTE THIS BOOK
Because too many capable people—especially women—have been taught to stay polite, stay small, and stay quiet. This book is your invitation to, unapologetically, do the opposite…with courage and clarity.
LARGE GROUP ORDERS
Want to use The Permission Mission for your team, book club, leadership program, or event? Group orders are available. Send us a note.

FAQs
Do I have to be confident to use this book?
No. This book is built for the moments when you aren’t confident—when your voice shakes, you second-guess yourself, or you’re tempted to stay quiet.
Is this more personal growth or business?
Both. It’s a personal growth book with real business application—communication, boundaries, advocacy, and negotiation.
Can I read it out of order?
Absolutely. Many readers jump around. Feel free to go straight to the chapter that matches where you are right now.
Is it practical or just inspirational?
Very practical. The book is designed to create action through clear insights, examples, and steps you can use immediately.




